Bright South

Slowing a booking flow down, on purpose

Fieldnote sells slow-travel stays. Their old checkout rushed people through eleven steps in under a minute and lost most of them on the way.

We rebuilt the journey as three calm chapters — place, stay, story — with room to read and look before committing. Fewer steps, more space.

Outcome

Booking completion rose from 18% to 41% within the first season.