Vivid Midday

Growing search from the roots

Bloomwell’s product pages were beautiful and invisible. We restructured the catalogue around how people actually search for flowers: by occasion, by season, by feeling.

Technical fixes came first — speed, structure, internal links — then a seasonal publishing calendar that gave every bloom a page worth finding.

Outcome

Organic traffic up 3.4x in nine months, with seasonal pages ranking in the top three for their key terms.